HI, NICE TO MEET YOU
I'm a Lead UX & Product Designer and Strategist, hands-on from research to prototype, with deep expertise in health tech and a focus on circular and regenerative design.
Health tech, with measurable outcomes
At Resmed, I led the information architecture redesign of myAir and co-led Smart Coaching, which achieved statistically significant behaviour change. I also led Goal Tracking, which contributed to a 2% increase in patient compliance.
Consulting across sectors
Prior to Resmed, I honed my strategic agility through diverse consulting engagements. At FreshForm, I designed healthcare solutions for Dexcom and Tandem Diabetes Care, alongside GIA and HP. At Border, I designed complex enterprise software for Bruin. At Round Feather, I joined as the founding designer and helped build the practice, delivering emotion-driven design for Fortune 500 clients including Microsoft, Anthem, Capital Group, Maersk, EE and Mondelez.
Where I'm heading
My foundation is in textile wearables for health and wellbeing, where my interest in the intersection of biology and technology began. Today I apply the behaviour-change and systems work of the years since to circular and regenerative design.
Circular design keeps materials, products and value in use. Regenerative design goes further, restoring the people, communities and ecosystems that products and services depend on. Both apply in any sector, including health, where I design for lasting wellbeing rather than dependency.
I help startups, enterprises and nonprofits turn these ambitions into behaviours people actually adopt, through stakeholder research, co-creation workshops and prototyped pilots.
Through Feral Design, which I co-founded, I also help individuals and small businesses move to privacy-respecting, more sustainable software. I use AI to speed up synthesis, never as a shortcut around real understanding.
My DESIGN
Philosophy:
Attunement to
PEOPLE AND
SYSTEMS.
I believe true design excellence means attuning not just to human needs, but to the non-human beings, ecosystems, organisations and structures that sustain us all. In an era of climate urgency, I apply behavioural change and systems thinking to create products that foster wellbeing for people while respecting the vitality of our larger biosocial ecosystems.
In any sector, the question is the same: does what you make return more than it takes? If you want design help answering it, I'm open to lead roles and independent projects.
Let's build a future where technology serves both humanity and the planet.